Starbucks builds on mobile success with expanded rewards program

03/22/2013 | MobileCommerceDaily.com

Starbucks is building on its mobile success and a record of more than 70 million mobile payments on its application to date with a new rewards program that translates purchases of Starbucks branded items in grocery stores into reward points at Starbucks outlets. And new brands coming from the company will also be included in the Starbucks Card and My Starbucks Rewards loyalty program.

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