Wal-Mart bets discount digital downloads will draw online customers

At just 88 cents per song, Wal-Mart hopes its new online music store will compete on price against Apple's iTunes and Roxio's Napster services. But the real goal of the site is to drive consumers to Wal-Mart's Web site, analysts said, where the company has launched other online services including a DVD rental service and prescription contact lens fulfillment.

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