"Big Love" uses wedding announcement to seduce viewers

03/23/2006 | Sacramento Bee (Calif.) (free registration), The

To reach the sophisticated audience that trolls the wedding announcements in the Sunday edition of The New York Times, HBO prepared a mock wedding announcement promoting the new show about a polygamous Utah family, "Big Love." The ad featured three satirical wedding announcements, each pairing star Bill Paxton with one of the three women who play his wives on the show.

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Sacramento Bee (Calif.) (free registration), The

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