Big-ticket marketers sponsor questionable online content

03/23/2006 | CNET

Apple Computer and AT&T probably didn't bargain on having their ads featured alongside video content tagged as "mature" on the Web site iFilm. But for marketers, this represents a continuing risk of buying "run of site" advertising on freewheeling content sites -- the same risk that made advertisers question the value of advertising on user-created forums back in the days of Web 1.0.

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