Game maker pairs with Coke to reward player loyalty

03/23/2006 | Advertising Age (tiered subscription model)

Coca-Cola Co. is the first sponsor of a new marketing program from online game maker WildTangent that allows users to extend play through WildCoin "tokens" available on the MyCoke Rewards site. In a related move, WildTangent has created software that includes an ad when a user plays a game for free, but removes the spot once someone pays for a game.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Food & Beverage

Job Title Company Location
Culinary Management Training Program
Hilllstone Restaurant Group
Multiple Locations, SL_Multiple Locations
Executive Chef
Whole Foods
Bellevue, WA
Sous Chef
Salt Lake City, UT
Executive Chef
The Lodge & Spa at Callaway Gardens Job
Pine Mountain, GA