Game maker pairs with Coke to reward player loyalty

03/23/2006 | Advertising Age (tiered subscription model)

Coca-Cola Co. is the first sponsor of a new marketing program from online game maker WildTangent that allows users to extend play through WildCoin "tokens" available on the MyCoke Rewards site. In a related move, WildTangent has created software that includes an ad when a user plays a game for free, but removes the spot once someone pays for a game.

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