Microsoft's adCenter adds new context to search ads

03/23/2006 | MSNBC

Microsoft's adCenter has the potential to upset the balance of power in the search advertising industry, some observers say, because of its ability to target ads to users based on demographics and during specified dayparts in addition to keying on terms entered in search engines. Microsoft's VP of global sales and CMO, Joanne Bradford, even envisions a future when paid advertising appears within the company's Windows operating system.

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