Fine: Mobile video not quite ready for its close-up

03/23/2007 | Bloomberg Businessweek

Considering marketers have yet to figure out how to make money from Web video in the U.S.' PC-based culture, columnist Jon Fine believes it will be some time before mobile video amounts to more than hype, given questions over picture quality and delivery of ads. "Something spectacular and bizarre will have to happen before a true and robust mobile medium is closer than several years away," he writes.

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