DVR-use has mixed impact on CPG brands

03/23/2008 | Advertising Age (tiered subscription model)

A study by Information Resources shows that DVR-equipped households purchased fewer new consumer packaged goods than households without the device. However, the research also showed that marketers who allocated 20% or more of their media to platforms other than TV were able to close the gap in selling volume between DVR and non-DVR households.

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