Web sites wary of Google's new search option

03/23/2008 | NYTimes.com

Google has irked some search-marketing specialists, Web publishers and sellers by introducing a new feature that allows users to search for information on non-Google sites without leaving Google's domain. "Eventually this could be a huge problem if Google starts throwing this out there to all brands. This is essentially giving the customer a way to leave a search for your site," Ice.com marketing VP Pinny Gniwisch said.

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