Ad buyers, sellers seek new ways to measure social-media consumption

03/23/2009 | Adweek

As social media is becoming the norm for online interactions, ad buyers and sellers are trying to move beyond the ad-impression metric to have ads judged by the duration and depth of interactions. "The moves are part of a larger debate going on in the digital ad world: How can the Internet be made to work for brand advertising?" writes Brian Morrissey.

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