P&G chief shares blueprint for CEO's strategic role

03/23/2009 | Wall Street Journal, The

The CEO's primary duty is to "link the external world with the internal organization," writes A.G. Lafley, chief executive of Procter & Gamble, in the May issue of Harvard Business Review. The job, as he sees it, includes choosing which customers, businesses and results should take priority, setting the growth goals, and shaping corporate culture.

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