Podcasts open new opportunities for small businesses

03/23/2009 | Duct Tape Marketing

While podcasting was all the rage a few years ago, the format has been deemed by many to be too time- and tech-intensive to be of much use to marketers. But as John Jantsch points out, podcasting remains a relatively easy, fun way to have your customers tell their stories, reach out to industry leaders and strengthen your network of contacts.

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