Don't let new toys take over your social strategy

03/23/2010 | SimplyZesty.com

Social-marketing success is defined by whom -- and what -- you choose to ignore, writes Niall Harbison. Every week there's a new technological toy, but it's impossible to stage a successful social campaign on a constantly changing raft of platforms. "You need to learn to take a step back and look at the bigger picture," Harbison writes. "Saying no to the latest fad will dramatically increase the value of the social media profiles that you already have."

View Full Article in:

SimplyZesty.com

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
IAB
New York, NY