JetBlue sees mobile as integral to travel convenience

03/23/2012 | Mobile Marketer

Noting that mobile devices are an "imperative" in the travel industry, JetBlue Airways senior producer of mobile products Jonathan Stephen said it is equally important for airlines to offer mobile services to their customers. Airlines should take into account how consumers use their devices, Stephen advised, as well as the key touchpoints, including discovery, pre-flight planning, in-flight service and destination management.

View Full Article in:

Mobile Marketer

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Senior Manager, Marketing
IAB
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY