Cosmetics category sees beauty in minerals

03/24/2008 | USA Today

The new must-have beauty item is mineral-based makeup, a category whose sales in mass-market stores have skyrocketed from $4.5 million in 2005 to $149 million last year. A company called Bare Escentuals has led the minerals trend, with Revlon, L'Oreal Paris and Neutrogena Cosmetics among those that have jumped on the bandwagon, according to this article.

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