Tiger Woods makes an "out of this world" play for Gatorade

03/24/2008 | Brandweek

PepsiCo's Gatorade has launched a marketing effort promoting the release of Gatorade Tiger. A TV spot that was slated to debut this past weekend during March Madness broadcasts on CBS features top golfer Tiger Woods reenacting astronaut Alan B. Shepard Jr.'s iconic lunar golf swing.

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