MLB Network looks like an All-Star in its rookie season

03/24/2009 | NYTimes.com

The rookie season of the Major League Baseball Network is looking like a home run, with network executives now saying they are on track to hit first-quarter ad-revenue projections. And, according to Christine Merrifield of media-buying shop MediaVest, MLBN has the right stuff for the future: "It's lean and its staff can put deals together very quickly and creatively. And it's getting good traction not only from sports advertisers but also from some nontraditional sports advertisers."

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