MLB Network looks like an All-Star in its rookie season

03/24/2009 |

The rookie season of the Major League Baseball Network is looking like a home run, with network executives now saying they are on track to hit first-quarter ad-revenue projections. And, according to Christine Merrifield of media-buying shop MediaVest, MLBN has the right stuff for the future: "It's lean and its staff can put deals together very quickly and creatively. And it's getting good traction not only from sports advertisers but also from some nontraditional sports advertisers."

View Full Article in:

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
San Francisco, CA