7 reasons to prepare for the worst

03/24/2010 | Social Media Today

Sooner or later, every company has to deal with a crisis -- so it's essential to formulate a strong communications strategy before things start to go wrong, writes Dave Fleet. "It's too late to plan for a crisis when the crisis is already happening," he notes. "It didn't work in the old traditional media world, and it certainly doesn't happen in the world of social media, where things move many times faster."

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