Carnival is optimistic as industry rebounds from downturn

03/24/2010 | Wall Street Journal, The

Carnival, the largest operator of cruise ships in the world, expects its revenue yield to increase 2% to 3% as it regains some of its pricing power. "We're surprised at the strength of the pricing that has come up this year," said Howard Frank, chief operating officer at Carnival. During the economic downturn, the industry's yields dropped 10% or more as cruise lines reduced prices to attract passengers.

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