Search for Saddam holds lessons for social marketers

03/24/2010 | SmartBrief/SmartBlog on Social Media

In searching for Saddam Hussein, U.S. troops used Facebook-style social networks to help them get a handle on the local culture and to figure out whom to talk to. Social-media strategists need to show the same kind of cultural awareness if they want to succeed in the global marketplace, writes Emily Molitor.

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