Failure to engage and 9 more reasons your ads may not be working

03/24/2011 | AllBusiness.com

If your ads aren't producing results, maybe you're just not offering what people want, when they need it, Chuck McKay writes. There could also be problems with your ad content, such as failing to communicate a single, compelling idea. Finally, external factors could trip up your campaign, including the wrong medium, the wrong frequency or the wrong duration.

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