Hotel groups launch brands for business travelers in Asia

03/24/2011 |

Several major hotel groups have recently launched new brands in Asia aimed at business travelers. The hotels generally feature fully equipped business centers as well as 3G connectivity and lively bars. Some experts estimate that business travel in India and China will increase 35% this year. "This consumer group is well-informed, technology-dependent, design-savvy, ambitious, and demanding of themselves and others, and were dissatisfied with the predictable and somewhat staid customer service delivered by traditional Indian luxury hotels," said Lulu Raghavan of the strategic brand consulting firm Landor.

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