Brewers devote fewer ad dollars to low-end beer

03/24/2013 | Advertising Age (tiered subscription model)

Beer-makers have trimmed their ad budget for the top lower-end products: Natural Light, Busch Light, Busch, Miller High Life and Keystone Light. Instead, they are pouring resources into craft beer such as Redd's Apple Ale by MillerCoors and Bud Light Platinum by Anheuser-Busch InBev.

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