Build your brand with employees' help

03/24/2013 | Forbes

Companies can leverage the power of happy, engaged employees in building their corporate reputation and brand, speaker and consultant Kare Anderson writes. To do this, she writes, businesses should use employees to speak positively about the company, tapping their ideas to become ambassadors for the business' brand, and remember that if even a few workers badmouth the business, it will hurt the firm's reputation.

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