Card issuers concerned over losing transaction data from mobile wallets

03/24/2013 | Wall Street Journal, The

MasterCard's move to impose an added fee on some mobile-wallet services may reflect apprehension by card issuers that they won't have access to valuable data on customer transactions through these services. "It's about the purchase data, which will be used to render very targeted and relevant ads and offers, and to prove that they generated a new sale ... for a retailer. If they don't know where the sale was made and to which merchant, they cannot command those premium ... rates," said Richard Crone, chief executive of Crone Consulting, which advises banks and merchants on payment issues.

View Full Article in:

Wall Street Journal, The

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Mobile App Acquisition Manager
Publishers Clearing House
New York City & Port Washington, NY
Senior Product Manager - Mobile
Publishers Clearing House
New York, NY
Account Manager
Crain's New York Business
New York, NY
Custom Content Sales Director
Crain's New York Business
New York, NY
Director Client Success
Ahalogy
Cincinnati, OH