Digital Haggadah arrives in time for Passover

03/24/2014 | New York Times (tiered subscription model), The

Bronfman Associates is promoting a digital version of the Jewish Haggadah in a partnership with mobile application marketer Appular. The promotion includes banner ads that play on traditional themes related to Seder, the Passover dinner during which excerpts of the book are read. "Like Seder night itself, our Haggadah is a little different," says one such ad.

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New York Times (tiered subscription model), The

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