Sprint targets small businesses online with DigitasLBi spots

Sprint hopes to reach small businesses online with spots from DigitasLBi that show its Sprint Small Business Solutions group helping business owners. The videos are being backed by social media promotions, e-mails, banner ads and direct mailers. Business owners "are researching online before making any business decisions. ... This is a very efficient media spend for us," said Sprint Group Manager of National Advertising Chris Schaper.

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