Sprint targets small businesses online with DigitasLBi spots

Sprint hopes to reach small businesses online with spots from DigitasLBi that show its Sprint Small Business Solutions group helping business owners. The videos are being backed by social media promotions, e-mails, banner ads and direct mailers. Business owners "are researching online before making any business decisions. ... This is a very efficient media spend for us," said Sprint Group Manager of National Advertising Chris Schaper.

View Full Article in:

Advertising Age (free access for SmartBrief readers)

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Mobile App Acquisition Manager
Publishers Clearing House
New York City & Port Washington, NY
Senior Product Manager - Mobile
Publishers Clearing House
New York, NY
Custom Content Sales Director
Crain's New York Business
New York, NY
Director Client Success
Cincinnati, OH
Ad Trafficker
Austin, TX