Wendy's to cue up ads on digital jukeboxes

03/25/2008 | Advertising Age (tiered subscription model)

Quickservice chain Wendy's is placing ads on digital music jukeboxes in 5,100 bars and restaurants, each of which is within a mile of a Wendy's location. Media shop MediaVest, New York, is working on the ad placement with the Ecast digital music network for bars and restaurants, which says its research shows that almost half of those who use its system stop for a snack on the way home from a night out.

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