Wieden brings search to creative table

03/25/2008 | Adweek

As part of its effort to make search more integral to its creative work, independent Wieden + Kennedy has tapped Neo@Ogilvy and Carat Fusion veteran Jason Clement to become its first director of search. "We're getting invested in this because we think creativity in search is an area that hasn't been exploited at all," said Renny Gleeson, global director of digital strategies for Wieden in Portland, Ore.

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