Coca-Cola taps into March Madness

03/25/2009 | Atlanta Journal-Constitution, The

Coca-Cola Co. brands Coke Zero and Vitaminwater are tying marketing efforts to the NCAA basketball tournament. Coke Zero's "Taste the Madness" campaign is collecting vignettes of fan enthusiasm and will feature the best ones in a TV commercial. Vitaminwater's "Revive to Survive" theme includes products samples, a sideline deal, and TV and Web efforts.

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Atlanta Journal-Constitution, The

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