Grape Nuts gets manly in new campaign

03/25/2009 | Wall Street Journal, The

A campaign for Grape Nuts cereal targets men with Web videos and a "Guy's Manual" on topics such as restoring vintage cars. Post Foods hired ESPN personality Kenny Mayne to narrate the videos, and Sports Illustrated print ads show men fishing and golfing, with the slogan, "That Takes Grape Nuts."

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