Grape Nuts gets manly in new campaign

A new campaign for Grape Nuts cereal targets men with Web videos and a "Guy's Manual" on topics such as restoring vintage cars. Post Foods hired ESPN personality Kenny Mayne to narrate the videos, and Sports Illustrated print ads show men fishing and golfing, with the slogan, "That Takes Grape Nuts."

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SmartBrief Job Listings for Food & Beverage

Job Title Company Location
Culinary Arts Faculty
The Culinary Institute of America
Hyde Park, NY
Management Training Program
HIllstone Restaurant Group
Multiple Locations, SL_Multiple Locations
Director - CIA Consulting
The Culinary Institute of America
Hyde Park, NY
Management Training Program
HIllstone Restaurant Group
Multiple Locations, SL_Multiple Locations