Grape Nuts gets manly in new campaign

A campaign for Grape Nuts cereal targets men with Web videos and a "Guy's Manual" on topics such as restoring vintage cars. Post Foods hired ESPN personality Kenny Mayne to narrate the videos, and Sports Illustrated print ads show men fishing and golfing, with the slogan, "That Takes Grape Nuts."

View Full Article in:

Wall Street Journal (tiered subscription model), The

Published in Brief:

SmartBrief Job Listings for Food & Beverage

Job Title Company Location
Adjunct Instructor - Ancient Foods in the Modern World
The Culinary Institute of America
San Antonio, TX
Adjunct Instructor - Menu Development
The Culinary Institute of America
San Antonio, TX
Staff Assistant, Executive Sous Chef
University of Massachusetts Amherst
Amherst, MA
Culinary Arts Chef Instructor
The Culinary Institute of America
Management Training Program
HIllstone Restaurant Group
Multiple Locations, SL_Multiple Locations