Music festival gets golden ticket from Nestle's Wonka

03/25/2009 | Brandweek

The Wonka candy brand, by Nestle, will sponsor The Bamboozle music festival and 22-city tour. Concertgoers will get samples of the new Wonka Kazoozles, licorice ropes with candy filling, and will have access to interactive technology that allows them to take and edit photos.

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