Column: Social media helps level the playing field for small agencies

03/25/2010 | Travel Research Online

George Oberle, formerly the owner of a couple of small travel agencies, explains how the Internet has been a bittersweet addition to the arsenal of independent travel agents. The Internet has provided significant competition, but it also has helped level the playing field for smaller agencies. Facebook, Twitter and other social-media sites, in particular, offer agencies a low-cost way to market their businesses.

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