How to motivate a prospect to become a customer now

03/25/2010 | DaveKahle.com

Salespeople must give prospects a reason to act on their proposals sooner rather than later, writes Dave Kahle. Finding out what a prospect is already interested in and showing how you can help meet those goals is a key method to motivate action. Tying a proposals to a specific date with a promotion or other tool can also be effective.

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