If buzz comes naturally, make the most of it

03/25/2010 | SmartBrief/SmartBlog on Social Media

Some brands naturally attract positive word of mouth, but that doesn't mean they can afford to rest on their laurels, writes Andy Sernovitz. If you're lucky enough to be in this position, be sure to support your fans' efforts to spread the word, whether by creating online groups, managing e-mail lists or even hosting offline events.

View Full Article in:

SmartBrief/SmartBlog on Social Media

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Account Executive, West Coast
Los Angeles, CA