If buzz comes naturally, make the most of it

03/25/2010 | SmartBrief/SmartBlog on Social Media

Some brands naturally attract positive word of mouth, but that doesn't mean they can afford to rest on their laurels, writes Andy Sernovitz. If you're lucky enough to be in this position, be sure to support your fans' efforts to spread the word, whether by creating online groups, managing e-mail lists or even hosting offline events.

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