Loyal fans can still be a source of bad buzz, study finds

03/25/2011 | MarketingProfs

Twenty-six percent of consumers say they are more likely to talk about bad experiences with a brand than about good experiences, according to a report. About 30% of consumers who considered themselves loyal fans of a brand said they were more likely to share bad experiences than good, the report notes. "Loyalty marketers must accept their responsibility for the impact their programs can have on generating both positive and negative word of mouth," says Colloquy managing partner Kelly Hlavinka.

View Full Article in:

MarketingProfs

Published in Brief:

SmartBrief Job Listings for Food & Beverage

Job Title Company Location
Culinary Management Training Program
HIllstone Restaurant Group
Multiple Locations, SL_Multiple Locations