Risky business for the entrepreneur

03/25/2012 | Startup Professionals Musings blog

Every entrepreneur faces risk from at least one of several key areas, writes Martin Zwilling, CEO of Startup Professionals. Among them are the risk of entering an ill-defined market, the risk of competitive pressure, and the risk of not having enough experience in the startup company's core team. Zwilling outlines the best ways to reduce risk from these and other challenges.

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