Branding lessons from Yahoo and Best Buy

03/25/2013 | SmartBrief/SmartBlog on Leadership

Marissa Mayer's decision to rescind Yahoo's work-from-home policy drew plenty of criticism, while a similar decision by Best Buy's male CEO attracted far less flak. Gender issues likely played a role, but it's also important to remember that telecommuting makes less sense for Best Buy given its customer-focused external brand, writes Dana Theus. That made the retailer's policy switch an easier sell both to employees and to outsiders, Theus argues.

View Full Article in:

SmartBrief/SmartBlog on Leadership

Published in Briefs: