Facebook tools aim to help brands find easy-to-convert buyers

03/25/2013 | Mashable

Facebook is rolling out tools to let brands target consumers according to their purchasing behavior, which will allow brands to focus on individual consumers who seem likely to buy their product, or who have a track record of buying rival products. The network is partnering with Datalogix to target users without revealing their identities to advertisers.

View Full Article in:

Mashable

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
zvelo
Denver, CO
Director of Marketing - Denver
zvelo
Denver, CO
Online Advertising Specialist
Tableau Softwarwe
Seattle, WA