Facebook is rolling out tools to let brands target consumers according to their purchasing behavior, which will allow brands to focus on individual consumers who seem likely to buy their product, or who have a track record of buying rival products. The network is partnering with Datalogix to target users without revealing their identities to advertisers.
Facebook tools aim to help brands find easy-to-convert buyers
SmartBrief Job Listings for Media
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Warner Bros. Entertainment Inc.
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Interactive Advertising Bureau
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