Gatorade changes its approach for 2013 campaign

03/25/2013 | Advertising Age (tiered subscription model)

Gatorade has pushed back its media schedule so it peaks later in the spring, and will focus its TV ads on its flagship "Perform" beverages. Its "Prime" chews and pouches and "Recover" beverages and shakes will see more print and outdoor marketing at events such as sports camps. A new spot starring Kevin Durant and Dwyane Wade shows the NBA players having nightmares of being bested by each other, then training with Gatorade products to get back on top.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY
Business Development Associate
inMarket Media LLC
CA
Solutions Engineer
http://urbanairship.com
Portland, OR
Senior SEO Strategist
iCrossing, Inc.
New York, NY
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY