Public is sticking with radio despite new platforms

03/25/2013 | USA Today

Broadcast radio is retaining and in some cases growing its audience, despite the proliferation of music services, applications and other rival platforms. Almost 60% of adults tune in to AM or FM stations every time or most times when they drive, compared with 15% who listen to CDs, 11% who use portable digital players and 10% who have satellite radio, Arbitron has found. As a result, General Motors is among automakers that see "a bright future for radio," GM spokesman Scott Fosgard said.

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