Strategic planners shouldn't act like they know the future

03/25/2013 | ArtPetty.com

Strategic planning shouldn't be an attempt to decide in advance every action your company will take, writes Art Petty. Instead, it should be an attempt to make reasonable forecasts while incorporating flexibility and adaptability into your company's plans. "[B]uild the systems and processes to incorporate learning, constantly refresh forecasts and push the planning forward," Petty writes.

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