WOMM app focuses on loyal customers

03/25/2013 | Boston Herald

Boston-based startup Socii is set to launch an application next week that will give customers the chance to earn points or discounts from businesses when they post photos about them to social media or "like" their Facebook pages. Socii users can only partner with up to three businesses to ensure that users sign up with just their favorites. "These aren't people who just want deals like on Groupon. These are the companies' most loyal customers," said co-founder Victor Dweck.

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