Advertising expenditures increased for the fourth consecutive year in 2013, rising 0.9% over 2012, according to a Kantar Media report. Large and midsized companies accounted for 78% of ad spending, led by Procter & Gamble, General Motors and AT&T. Spending by small advertisers was down more than 6% for the year.
Kantar: Ad spending rises for fourth year in a row
SmartBrief Job Listings for Media
|Director, Operational Enablement and Excellence||
Pandora Media, Inc.
|Sales Director - ROBLOX (New York)||
|New York, NY|
|Assistant Professor or Instructor of Advertising||
Loyola University Chicago
|National Sales Manager/Midwest||
American City Business Journals/The Business Journals