Video game users exist in a vacuum

03/26/2004 | Media Life

Media-multitasking has become common in today's hyperconnected world, as people consume various media simultaneously, but there is one exception: video games. This is problematic for marketers because one of the key demographics they are trying to reach, young males, flocks to video games, and how marketers can reach them when they're not watching television is the question of the day.

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