Agencies worry more clients will be like Nike

03/26/2007 | Wall Street Journal (free content), The

The recent move by Nike to look for a new shop to augment the work of longtime agency Wieden + Kennedy is just another example of the massive changes taking place in the advertising industry, owing to the rise of the Internet. The message for Madison Avenue appears to be that brilliantly executed TV campaigns simply aren't enough in a digital world.

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Wall Street Journal (free content), The

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