Busy moms make time to go online

03/26/2008

According to eMarketer, more than 40% of all women who go online in the U.S. -- approximately 35 million of them -- are mothers who have children under 18 at home. While moms regularly participate in parenting-related activities online, they are also highly engaged in search, entertainment and shopping. Upwards of two-thirds of online moms research products online so whether the end result is an online or offline purchase, the Internet weaves its way into moms' shopping activities on a regular basis.
www.eMarketer.com

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